Advanced Diploma of Graphic Design
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Packaging Design ( Designer’s Table VIP Gift Chocolate Box )
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Print Design ( Designer’s Table Invitation & Placement Card )
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Social Media Web Digital Banner ( General Exhibition )
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Pull Up banner ( General Exhibition + Designer’s Table Pull Up Banner ) Item description
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Print Production - Certificate of Appreciation
Advertising & Marketing Campaign
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Exhibition( Genral ) 3D Pillar (420 mm H x420mm W x420mm D)
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Print Production & Final Artwork
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Print Production & Final Artwork
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Print Production & Final Artwork
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Print Design – Exhibition Lanyard
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Billboard design in Southcross Station
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Research Documentation
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Wayfinding Solution
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Stationery and Packaging Design
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Print Production - Billboard Design
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Way finding - Recycle boxes / Donation
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Thank you Card
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Promotion Videos for A Second Chance Project
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Print Production - A5 notepad
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Print Design - Stickers and Labels
Q& A Session
Q& A Session
Q & A Session
1. Does the second chance project have its own style guide and anythings that may include specific fonts or colours that are already defined?
The Second Chance Project was established in 2019. Have an early version of the A Second Chance Project that has been modified a few times to change the project needs. Do not have an official design guideline and therefore Graphic Design Team needs to be on board to understand principal, spacing to create the style guide, there is a powerpoint and some examples in modules, “A Second Chance Project” is cannot be changed. Typeface should be chosen in regards to the current ones that are being used.
2. Who is designing the exhibition itself, is that a part of our job?
We are able to propose relevant and necessary things we need, once we establish the guidelines we are able to define what we would need, such as some signage, brochures etc. Minimum of three applications we need to complete, such as banner, invites, etc and would be good to think outside the box for some things we could propose.
3. What is actually being showcased at the Exhibition?
There are three parts: Learn, Design and Collect. Interior design graduates will put their own A3 Banners and Portfolio on display to promote their own projects. Need to look at what the Graphic Design and Interior Design Team are proposing. There will be two small intersection tables with four parts. There are videos and recordings that will play in the background. There is insight on the instagram and website about how it was done in the previous year.
4. How do the attendees hear about the event?
Send out physical invitations. Gift Voucher and catering card when arrive at the event. Possibility of having physical invitations, programs and brochures while trying to minimise the wastage. Digital version is a must to send out. Limit wastage and make it work keeping.
5. When will the interior designers finish their part of the project?
The team are currently doing spacial design planning and research and it should be complete by week six. Week seven is when Interior and Graphic Design Team will meet and pair up.
6. Is there a particular mood for the exhibition?
Up to the individuals - not too dark, depressing, gloomy or serious. Delightful and welcoming would be a good mood to set for the project as A Second Chance Project is aimed at people who are homeless for the short term or one night as well those who are homeless for a prolonged period of time.
7. In terms of the marketing and advertising at the exhibition, were there any problems and issues that could be addressed?
It is always to look at the design guidelines and look at application and output and it also depends on client last minute changes. Look at things that may be offensive to audiences, time and budget is important, potentially cutting costs. Ensure you stick with the deadline, Time and Budget need to be considered.
8. Are there any assets that will be provided or any photos that need to be included?
A picture tells a thousand words and sometimes an audience can be captured with one image, it could be important to use images, graphic components, sketches or whatever the individual comes up with to use and communicate. The individual is encouraged to explore and think creatively.
Project Timeline
Project Timeline
August 1st
8:30am - 11:30pm
PROJECT TIME LINE
Introduction to the Unit:
Explore Canvas, where to find information, turn notifications on and off.
Overview of expectations, general information, etc.
Complete the Acknowledge Unit Outline.
Complete Introductory Class Questions.
Introduction of Client and Business structure and history.
Client Design Briefing, and Briefing the AT1 Overview.
August 8th
8:30am - 11:30pm
Assessment 1: Brand Identity and Advertising Campaign - AT1C1 (Research and Design Documentation)
Completing an AT1C1 (Research and Design Documentation).
Researching and gathering Client’s (A Second Chance Project) information, the business structure, products services, demographic, target audience, competitors, establish the correct channel of communication and ultimate finish products of its business, social issues, environmental issues, cultural issues, sustainable design, risk management plan based on Clients induction, interview and design meeting.
Gathering and annotating pros and cons for “A Second Chance Project” Media requirements (web, logo, Social Media, etc). With evidence of Screenshots and How would we improve these and address for a better design outcomes.
Assessment 1: Brand Identity and Advertising Campaign - AT1C1 (Research and Design Documentation)
Discuss and agree on standards of work and monitoring requirements with appropriate stakeholders.
Students preparing a list of questions regarding about the concerns, issues, queries and improvements for “A Second Chance Project” Task and the Graduate Event for the Exhibition to the Client and taking notes on the answers from the Interview.
Client (A Second Chance Project), preparing notes and requirements with needs to create a Brand Style Guide for “A Second Chance Project” Brand Identity for AT1.
August 15th
8:30am - 11:30pm
Assessment 1: Brand Identity and Advertising Campaign - AT1C1 (Research and Design Documentation)
Develop clear plan plan and schedule for design realisation, including key roles and responsibilities linked to Timelines and budget.
Students developing a clear design concept plan and a timetable schedule for Design Brief 1 - Brand Identity and advertising Campaign as part of the documentation.
Continuing working on the Brand Style Guide and redesigning a Logo for “A Second Chance Project.”
Continuing working on the Research and Design Documentation.
August 22nd
8:30am - 11:30pm
Assessment 1: Brand Identity and Advertising Campaign - AT1C1 (Research and Design Documentation)
One on One Consultation and feedback (workshop).
Working independently to review your design documentation - style guideline based on the current information we have provided with “A Second Chance Project.”
Working on Brand Style Guide, 3 Application Designs and refining Research and Design Documentation.
August 29th
8:30am - 11:30pm
Assessment 1: Brand Identity and Advertising Campaign - AT1C1 (Research and Design Documentation)
Working on refining Brand Style Guide, 3 Application Designs and refining Research and Design Documentation.
Assessment 1: Brand Identity and Advertising Campaign - AT1C1 (Research and Design Documentation)
Working on refining Brand Style Guide, 3 Application Designs and refining Research and Design Documentation.
September 5th
8:30am - 11:30pm
September 12th
8:30am - 11:30pm
Introduction to the Unit:
Explore Canvas, where to find information, turn notifications on and off.
Overview of expectations, general information, etc.
Introduction of Client and Business structure and history.
Client Design Briefing, and Briefing the AT2 Overview.
One on One Consultation on feedback for the AT1, short brief introduction for AT2 and the Research and Design Documentation.
Assessment 2: Design Portfolio - Manage Design Realisation - Exhibition Design
Working on AT2 Task.
Touch base on Graduate Interior and Graphic Design “A Second Chance Project” Exhibition.
Refining Brand Style Guide and 3 Application Designs.
8:30am - 11:30pm
8:30am - 11:30pm
8:30am - 11:30pm
8:30am - 11:30pm
8:30am - 11:30pm
8:30am - 11:30pm
8:30am - 11:30pm
8:30am - 11:30pm
8:30am - 11:30pm
8:30am - 11:30pm
4:00pm - 6:00pm
Assessment 2: Design Portfolio - Manage Design Realisation - Exhibition Design
Working on AT2 Task.
Touch base on Graduate Interior and Graphic Design “A Second Chance Project” Exhibition.
Refining Brand Style Guide and 3 Application Designs.
Assessment 2: Design Portfolio - Manage Design Realisation - Exhibition Design
Working on AT2 Task.
Touch base on Graduate Interior and Graphic Design “A Second Chance Project” Exhibition.
Refining Brand Style Guide and 3 Application Designs.
One on One Consultation on Feedback for the AT2 requirements, refining the final Brand Style Guide and 3 Applications with realistic Institu Mock Up designs.
Client nominating students for contractors or Design In-charge for the Graduate “A Second Chance Project” Exhibition.
Assessment 2: Design Portfolio - Manage Design Realisation - Exhibition Design
Working on AT2 Task (Refining the final Brand Style Guide and 3 Applications and working on a Graduate Banner).
Touch base on Graduate Interior and Graphic Design “A Second Chance Project” Exhibition.
Collaborate Meet with the Client and Interior Design Coordinator, checking in on the working progress for the Exhibition and more information for the Exhibition time, dates, location and requirements.
Assessment 2: Design Portfolio - Manage Design Realisation - Exhibition Design
Working on AT2 Task (Refining the final Brand Style Guide and 3 Applications and working on a Graduate Banner).
Working on Design Contractors or Designers In-charge designs for Exhibition.
One on One Consultation to catch up and complete the Designers In-charge for Exhibition.
Assessment 2: Design Portfolio - Manage Design Realisation - Exhibition Design
Workshop and Production
Assessment 2: Design Portfolio - Manage Design Realisation - Exhibition Design
Workshop and Production
Assessment 2: Design Portfolio - Manage Design Realisation - Exhibition Design
Workshop and Production
Exhibition Preparation Graduate Advanced Diploma of Graphic Design and Advanced Interior Design Team for “A Second Chance Project at Swinburne, Hawthorn
Q & A
1. Does the second chance project have its own style guide and anythings that may include specific fonts or colours that are already defined?
The Second Chance Project was established in 2019. Have an early version of the A Second Chance Project that has been modified a few times to change the project needs. Do not have an official design guideline and therefore Graphic Design Team needs to be on board to understand principal, spacing to create the style guide, there is a powerpoint and some examples in modules, “A Second Chance Project” is cannot be changed. Typeface should be chosen in regards to the current ones that are being used.
2. Who is designing the exhibition itself, is that a part of our job?
We are able to propose relevant and necessary things we need, once we establish the guidelines we are able to define what we would need, such as some signage, brochures etc. Minimum of three applications we need to complete, such as banner, invites, etc and would be good to think outside the box for some things we could propose.
3. What is actually being showcased at the Exhibition?
There are three parts: Learn, Design and Collect. Interior design graduates will put their own A3 Banners and Portfolio on display to promote their own projects. Need to look at what the Graphic Design and Interior Design Team are proposing. There will be two small intersection tables with four parts. There are videos and recordings that will play in the background. There is insight on the instagram and website about how it was done in the previous year.
4. How do the attendees hear about the event?
Send out physical invitations. Gift Voucher and catering card when arrive at the event. Possibility of having physical invitations, programs and brochures while trying to minimise the wastage. Digital version is a must to send out. Limit wastage and make it work keeping.
5. When will the interior designers finish their part of the project?
The team are currently doing spacial design planning and research and it should be complete by week six. Week seven is when Interior and Graphic Design Team will meet and pair up.
6. Is there a particular mood for the exhibition?
Up to the individuals - not too dark, depressing, gloomy or serious. Delightful and welcoming would be a good mood to set for the project as A Second Chance Project is aimed at people who are homeless for the short term or one night as well those who are homeless for a prolonged period of time.
7. In terms of the marketing and advertising at the exhibition, were there any problems and issues that could be addressed?
It is always to look at the design guidelines and look at application and output and it also depends on client last minute changes. Look at things that may be offensive to audiences, time and budget is important, potentially cutting costs. Ensure you stick with the deadline, Time and Budget need to be considered.
8. Are there any assets that will be provided or any photos that need to be included?
A picture tells a thousand words and sometimes an audience can be captured with one image, it could be important to use images, graphic components, sketches or whatever the individual comes up with to use and communicate. The individual is encouraged to explore and think creatively.
October 3rd
October 10th
October 17th
October 24th
October 31st
November 7th
November 18th
November 21st
November 28th
August 15th
December 2nd
Our Team
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Angelica Matarazzo
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.
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First Name Last Name
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.
-
First Name Last Name
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.